AI travel copy is everywhere. Most of it sounds generic.

That’s not a minor issue. If your copy sounds like everyone else's, people don’t trust it, they don’t remember it, and they don’t book.

In this AI Tourism Talks episode, I spoke with Genevieve White, travel copywriter and host of Tour Pro Talks, about how to fix that with a simple workflow and better fundamentals.

Watch the replay on YouTube

https://www.youtube.com/watch?v=2xYGTruGEUw

1. The number one mistake with AI copy

Vague prompt in. Generic copy out.

Most people ask for a welcome email or an About page and then publish the first draft unchanged.

If you want a human result, you need human inputs.

2. The fundamentals AI keeps missing

Genevieve’s core set is:

• voice
• specificity
• proof
• story

These are the elements that make travel copy feel real and booking-driven.

3. Human first AI second

This is the practical workflow:

• gather real inputs
• feed AI everything
• review for sameness
• edit hard

This is how AI supports your voice instead of flattening it.

Genevieve also runs a live demo using two About page examples and shares a simple checklist you can run on any draft.

Watch the replay on YouTube

https://www.youtube.com/watch?v=2xYGTruGEUw

Kind regards, Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/