AI is no longer the question.
The question now is how small and medium businesses in travel and tourism should use it without wasting time, losing trust, or creating even more confusion inside already stretched teams.
That is exactly what I’ll be covering with Roisin Bennett in the next episode of AI Tourism Talks.
Thursday, April 30 at 5:00 PM UK / 6:00 PM CET
👉 Attend the Live here:
https://www.linkedin.com/events/7452665857400303616/?viewAsMember=true
Roisin is CEO of Marketing Mentors, Founder of The AI Team, and an AI Strategist & Trainer. She also brings something many AI speakers do not: a real tourism background.
Before focusing on AI implementation for small and medium businesses, she worked in tourism and aviation, including tourism promotion linked to Shannon Airport and the west of Ireland. She has seen the industry shift from telex and traditional travel distribution to online bookings, digital transformation, and now AI.
That is why this conversation should be useful.
What smaller travel businesses are getting wrong
Many businesses are not behind because they lack access to AI tools.
They are behind because they are trying to use AI without:
clear workflow
clear priority
clear owner
clear idea of where human judgment still matters
So instead of saving time, they create more friction.
This is one of the biggest misconceptions we’ll address in the Live:
AI should not be treated as a random tool. It should be treated as part of a simple working system.
What should come before automation
Before automating anything, businesses should get clear on:
how the work gets done now
what repetitive tasks are worth improving
what quality standards matter
what needs human review
what should never be fully delegated
This sounds basic, but it is exactly what many teams skip.
And that is usually why AI adoption feels messy.
Where AI can help first
For travel SMBs, some of the strongest early use cases are:
content workflows
research
internal planning
customer communication support
admin and documentation
Not because these are glamorous.
Because they are practical.
These are the kinds of use cases that save time, reduce friction, and create a better foundation for more advanced AI later.
Why this matters now
2026 is pushing businesses into a new phase.
The conversation is no longer just about prompts and tools.
It is increasingly about:
systems
workflows
AI agents
governance
visibility in AI search
brand trust
Smaller & medium businesses do not need to master all of that immediately.
But they do need a sensible starting point.
That is what this Live is about.
Who this session is for
This session is relevant for:
tour operators
travel agencies
tourism boards and DMOs
hospitality professionals
travel marketers
travel tech founders and teams
owners and teams at travel and tourism SMBs
Bonus for live attendees
If you join us live, Roisin will also share her free AI Business Growth Scorecard, which helps businesses assess where they are now and what to prioritise next.
👉 Attend the Live here:
https://www.linkedin.com/events/7452665857400303616/?viewAsMember=true
Kind regards, Ivan Ivanovic
AI Tourism Innovator
When you’re ready, here are a 3 ways I can help you:
1. Need more bookings and leads?
Send me a DM on LinkedIn “AI Leads”
https://www.linkedin.com/in/ivan-ivanovic-marketing/
2. If you haven’t already, download the FREE guide: 100 AI-Powered Content Prompts to Boost Bookings in 30 Days:
https://ai-tourism-innovator.framer.website/
3. Access my FREE library of Guides and Resources for AI content in travel:
https://generated-clownfish-104.notion.site/10-Proven-AI-Strategies-to-Boost-Your-Travel-Brand-s-Online-Visibility-17cf80a2c2b28066b8ddc29fbc85257b
