AI in Tourism: People First, Then Tools

The human side of AI adoption, made simple

AI in tourism rarely fails on tech. It fails on alignment.

In my latest AI Tourism Talks session with Peter Pilarski (Tourism AI Network), we walk through a practical 30-day path any DMO, tour operator, hotel, attraction, agency, or travel-tech team can run.

People first. Then process. Then the tools.

What you’ll learn

• Build a shared definition of what “AI” means in your org and where it fits

• Pick one workflow, write a one-page how-to, and train 2–3 actual users

• Measure hours saved, response time, and a simple quality score (1–5)

• Keep file names, folders, SOPs clean so wins repeat

• Leaders don’t need to be technical, set direction, ask for before/after evidence, and keep a short weekly rhythm

Starter pilots to try this month

• Draft and human-edit tour/experience descriptions from guide notes

• Inbox helper for FAQs, changes, refunds in your brand voice

• Itinerary drafts respecting dates, budget, accessibility

• Photo captions + alt text to lift conversions on listings

Watch the replay

Watch the 41-minute episode:
https://www.youtube.com/watch?v=ghrj5y9zEgE

Free resource

Get 100 AI Prompts for Travel Brands (free):
https://ai-tourism-innovator.framer.website/

Work with me

I’m Ivan Ivanovic, founder of AI Tourism Innovator and AI Tourism Talks.

I help travel-tech companies and tourism & travel brands get more B2B leads, clients, visibility, and engagement with AI-powered content and strategy.

See services & case studies:
https://ai-tourism-innovator.com/

If this helped, forward it to a colleague who’s AI-curious but stuck.

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/