AI Tourism Innovator Weekly Digest #1: Actionable AI Insights for Travel Brands

Hey travel professional,

1. Chatbots Making Visitor Engagement Easier

Source: Philadelphia Business Journal

Published: January 31, 2025

What’s happening:

A friendly chatbot called “Ask Ben” was recently launched by the Philadelphia Convention and Visitors Bureau to help website visitors easily find what they’re looking for.

Why it matters to you:

Chatbots can help you respond instantly to travelers’ questions, even outside of office hours. Adding a friendly assistant like this to your website makes it simple for visitors to get quick, clear answers, which builds trust and encourages them to book.

2. Industry Growth on the Horizon

Source: GlobeNewswire

Published: January 2, 2025

What’s happening:

New data shows the AI tourism market could grow from $2.95 billion today to $13.38 billion by 2030. That’s why a lot more companies are finding new, smarter ways to serve travelers.

Why it matters to you:

This kind of growth means more competitors will be using tech to stand out. If you haven’t already, consider simple ways to stay ahead - like using data to anticipate busy seasons, sending personalized offers, or streamlining booking processes so your guests spend less time planning and more time enjoying.

3. A Sustainable Future with Global Challenges

Source: UNWTO

Published: December 2024

What’s happening:

The UNWTO’s Global AI Challenge calls for innovative digital solutions that help make tourism more sustainable and responsible.

Why it matters to you:

If you’ve ever considered eco-friendly tours or energy-efficient operations, now is the time to highlight them. Guests love knowing their travel choices are thoughtful and good for the planet. Plus, there’s a chance to showcase your efforts and get recognized.

4. AI-Powered Travel Assistants Enhancing Traveler Experience

Source: GuideGeek

Published: January 2025

What’s happening:

GuideGeek, an AI travel assistant, delivers tailored itineraries and travel recommendations via Instagram, WhatsApp, and Facebook Messenger.

Why it matters to you:

If your tours include multiple stops, use tools like this to show guests what’s in store. A quick virtual peek into a scenic overlook or historic site can build excitement and increase bookings. Consider embedding these tools in your site or sharing them with your audience.

Why You’re Receiving This Digest

You’re receiving this because you’ve either subscribed to the AI Tourism Innovator newsletter or downloaded one of my resources in the past. If you prefer not to receive these updates, you can always unsubscribe via the link in the footer below.

That said, I see this as a great opportunity for all of us to connect, share ideas, and make the most of these exciting changes in tourism.

After all, more minds are better than one! 🙌

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/