From One Idea to Five Formats: AI Content Repurposing in Tourism

New LinkedIn Live Episode: Tour Pro Talks with Genevieve White

I joined Genevieve White on Tour Pro Talks to show a simple workflow that helps travel brands repurpose smarter with AI.

The Challenges We Covered

• Inconsistent posting

• Copy-paste repurposing that doesn’t land

• Generic outsourced content

The Workflow: One Idea → Five Formats

I demoed how one strong idea becomes five formats in minutes:

✅ LinkedIn post
✅ Newsletter snippet
✅ Short email
✅ 30-sec voice script
✅ 5-slide carousel

The point is not to replace your voice. AI gives speed and structure.

You add the human layer: stories, useful numbers, and your point of view.

AI Search Insights

82% of AI traffic flows through ChatGPT (cca 700M weekly users).

Top sources include:

• Wikipedia (47.9%)

• Reddit (11.3%)

• Forbes (6.8%)

Short, structured, Q&A style content now wins visibility.

Watch, Read & Download

➝ Watch the full replay: Tour Pro Talks on YouTube

➝ Read Genevieve’s recap: One Idea → Five Formats (LinkedIn)

➝ Download the free guide: 100 AI Prompts for Travel Brands & Businesses

Free Audits (Limited Offer)

If you want to see how this could work for your business, reply to this email or DM me “AI audit” on LinkedIn.

I’m giving away 2 free audits this month, one for a travel brand, one for a travel tech company.

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/