How Travel Tech and Travel Brands Can Win Together in 2026

Hey Travel-Tech & Tourism Pros,

The problem? They rarely win together.

Over the last 25+ years working in tourism, and more recently with travel tech companies, I keep seeing the same issues:

• Strong products that never reach the right tour operators, DMOs, agencies, hotels, or attractions

• Busy decision-makers who don’t have time to decode technical jargon

• Long sales cycles because the real value isn’t clear on either side

So I’ve decided to run a solo LinkedIn Live session to focus on one question:

How can travel tech and travel brands actually win together in 2026?

LinkedIn Live details

Title: How Travel Tech and Travel Brands Can Win Together in 2026
Date: Thursday, 27 November 2025
Time: 5:00 PM UK time
Event link: https://www.linkedin.com/events/7396146252272353282/

What I’ll cover

For travel tech companies:

• How to explain your product in clear, simple language that travel brands care about

• How to use content and LinkedIn to warm up better B2B leads

• What tourism decision-makers want to see before they book a demo or pilot

For travel brands (tour operators, DMOs, agencies, hotels, hospitality managers, attractions):

• How to choose tools that really save time and money

• How to compare travel tech platforms without getting lost in features

• A straightforward way to make faster, safer decisions about new solutions

I’ll also share a new project I’m building to connect travel tech and travel brands more directly, plus collaboration opportunities for late 2025 and early 2026.

If you work in travel tech or you run a travel brand and you feel this gap every day, this session is for you.

Join the live here:
https://www.linkedin.com/events/7396146252272353282/

Click “Attend” and, if you want, leave a short comment on the event page with your biggest challenge. I’ll use real examples during the session.

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/