The Evolution of Tour Operators: Human Experiences, Smarter Operations

Your Personalised AI Tourism Growth

Author

Ivan Ivanovic
October 19, 2025

Tourism is changing, slowly on the surface, profoundly underneath. That gap is your chance to lead.

In my latest AI Tourism Talks Live, I spoke with Alex Farlander (alex.travel), a journey designer who blends field craft, design, photography, and technology.

Alex believes we should stop selling decorations and help travelers understand the essence of a place.

AI can help if we use it to remove friction, not meaning.

The EPIC Framework (Alex Farlander)

E ➝ Experience: meaning before mechanics
P ➝ Process: automate true repetition, protect the craft
I ➝ Impact: value for travelers, communities, and place
C ➝ Character: be chosen for who you are

Three moves you can make this month

1️⃣ Automate routine communication
2️⃣ Template itinerary structure with AI for edits
3️⃣ Centralize client knowledge for faster decisions

Watch the conversation

Free resources

Final thought

“AI is the cherry on top,” as Alex says.

Lead with experience, clarify your process, and show character.

Work with me

I’m Ivan Ivanovic, founder of AI Tourism Innovator and AI Tourism Talks.

I help travel-tech companies and tourism & travel brands get more B2B leads, clients, visibility, and engagement with AI-powered content and strategy.

See services & case studies:
https://ai-tourism-innovator.com/services/

PS - When you’re ready, here are a 3 ways I can help you:

1. Need more travelers, bookings, and leads?
Send me a DM on LinkedIn “AI Tourism”
https://www.linkedin.com/in/ivan-ivanovic-marketing/

2. If you haven’t already, download the FREE guide: 100 AI-Powered Content Prompts to Boost Bookings in 30 Days:
https://ai-tourism-innovator.framer.website/

3. Access my FREE library of Guides and Resources for AI content in travel:
https://generated-clownfish-104.notion.site/10-Proven-AI-Strategies-to-Boost-Your-Travel-Brand-s-Online-Visibility-17cf80a2c2b28066b8ddc29fbc85257b