The One AI Strategy Travel Brands Must Use to Win Big in 2025

Automation Isn’t the Strategy

Most travel brands today are racing to automate.

Cheaper ops, leaner teams, faster responses.

But according to Benjamin Manzi, co-founder of Maya, that’s not the future.

The brands that will win aren’t the ones who automate most, they’re the ones who use AI to connect better.

That’s the strategy. And Maya is already doing it.

AI That Feels Like Real Service

Maya’s guest-facing AI isn’t just built to answer.

It’s built to understand.

Here’s what makes it different:

✅ Context-aware
It knows where the guest is in their journey, so it gives relevant help.

✅ Human-like communication
The tone, flow, and clarity feel like a real person helping you out.

✅ Operator-controlled
The backend gives teams full control over how the AI behaves and evolves.

✅ Results that travel brands care about
Maya isn’t a “tool.” It’s a new layer of guest experience, and it’s showing real impact on satisfaction and retention.

What Travel Brands Should Take From This

If you're evaluating tech, ask:

• Does it help us connect better with guests?
• Can we control how it communicates?
• Will guests feel the difference?

Because if it doesn’t improve trust, clarity, or experience, it’s just more noise.

Watch the full conversation with Maya’s co-founder:
https://www.youtube.com/watch?v=vnlOzuxy0kY 

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Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/