Why Most AI Strategies Fail in Tourism and What to Do Instead

If you're working in tourism right now, you're probably being told two things:

• That AI is the future of travel marketing

• And that you need to “start using it now”

But what you’re probably not hearing is how to make AI work for your team, your content, or your customers, in a real, practical way.

In 2025, AI officially overtook social media and even Google as the top way travelers research trips: https://www.traveldailymedia.com/accenture-travellers-look-to-generative-ai-when-planning-their-trips/

This is a massive shift, and most travel brands are completely unprepared for it.

After months of speaking with founders, tour operators, and DMOs, one thing is clear:

There’s a huge gap between AI hype and actual implementation.

That’s why I’m hosting a special session with 🌏 Peter Syme 🌍, one of the most experienced voices in adventure tourism and the founder of the Tourpreneur Travel Business Community

LinkedIn Live Details:

Show: AI Tourism Talks - Episode 2

Topic: AI in Tourism No Hype, Just What Works

Guest: 🌏 Peter Syme 🌍

Date: Thursday, June 19

Time: 5 PM UK / 6 PM CET / 9 PM GST

Click here to join the LinkedIn Live: https://www.linkedin.com/events/7337558713735524353/comments/

Add it to your calendar. This one’s worth showing up for.

We’ll explore:

• Why tourism businesses are so slow to adopt AI
• What works vs. what most get wrong
• How to approach AI from the bottom up, not top down
• What Peter is seeing is working with real tour operators today

This session will be focused, practical, and 100% fluff-free.

If you're in the travel space and want clarity, not confusion, this one’s for you.

Hope to see you there.

Why You’re Receiving This

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That said, I see this as a great opportunity for all of us to connect, share ideas, and take advantage of these exciting changes in tourism. 

After all, more minds are better than one! 🙌

Looking forward to hearing your thoughts!

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/