Why your tourism content isn’t converting and how AI can fix it

Content fatigue is real. Especially when you’re doing all the things, and still not seeing bookings.

Your Instagram looks great. You’re writing blogs. You’re sending newsletters.

But the results? Meh.

If your content isn’t leading to more trust, more inquiries, and more sales, something’s broken.

What most tourism brands get wrong

The biggest issue?

Content that looks nice, but doesn’t connect.

Too often, it’s:

→ Generic → Emotionless → Without a clear CTA → Missing strategy and structure

And this leads to endless content creation without real return.

How I fix it for travel brands - using AI

Let’s get practical. I’ve helped 50+ travel operators move from chaos to clarity with a smarter system.

Here’s what that looks like:

✅ 1. Smart prompting that’s audience-first

Most people use ChatGPT the wrong way.

Here’s how to do it right:

Prompt example: 
“Write a blog post titled ‘3 Local Experiences in [City] That Tourists Always Miss’ written for adventure-seeking solo travelers aged 30-45, with emotional hooks and a CTA to book.”

That’s how you write to convert, not just inform.

✅ 2. Frameworks that remove guesswork

With AI + a smart workflow, I help clients move from:

• Blank page → Planned content
• Overthinking → Repeatable structure
• “I’ll post when I have time” → “It’s already scheduled”

And I’ve built a full toolkit to do it.

👉 The AI Starter Kit for Travel Brands

Your content isn’t broken. Your system is.

Here’s the checklist I use to fix it:

✅ Define your audience and offer
✅ Align all content with your customer’s journey
✅ Use strategic AI prompts for blog, email, social, and video
✅ Set up a 4-pillar content matrix
✅ Plan 30 days of content in one Notion board
✅ Create 1 strong lead magnet
✅ Automate a 3-email flow to build trust and convert

No hacks. No overwhelm. Just a proven structure that works for travel brands.

Want the full Tourism Content Fix Checklist?

👉 Download the checklist here:
https://generated-clownfish-104.notion.site/Tourism-Content-Fix-Checklist-200f80a2c2b2802b96c4ddead8d6ffc6 

It’s the exact system I use with my clients to turn content chaos into clarity and drive more leads without burning out.

Got questions or want help applying it?
→ Send me a message on LinkedIn
→ Or reply to this newsletter directly (if you’re reading on email)

Let’s build content that books.

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That said, I see this as a great opportunity for all of us to connect, share ideas, and take advantage of these exciting changes in tourism. 

After all, more minds are better than one! 🙌

Looking forward to hearing your thoughts!

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/