You’re already a tech company - you just don’t see it yet

You’re already a tech company. You just don’t see it yet.

In the early 2010s, we were told every brand is a media company.

Now, in the age of AI, every brand is a tech company.

Not by name. But by behavior.

If you’re using ChatGPT to generate ideas…
If your tours run on booking platforms…
If you manage leads through CRM and email flows…
If your team runs from their phones…

You’re already operating like a tech company.

The problem?
Most businesses still treat tech as an afterthought.

In tourism, tech now drives:

• Customer experiences

• Content creation

• Lead generation

• Data use

• Operational efficiency
  

And yet, many founders are still stuck on the idea that they can "hire someone to handle it later."

That mindset is the risk.

My pivot toward travel tech

After two decades in tourism, PR, media, and destination marketing, I shifted.
I now collaborate directly with travel tech companies.

Why?

Because they’re building the systems everyone else will depend on.

My job is to make that tech human.
To help them communicate clearly.
And help travel brands adopt smarter tools that save time and grow business.

What this means for you

You don’t need to become a developer.
However, you do need to become tech-savvy.

You need a strategy for:

• How tech fits into your daily work

• What should be automated

• What still needs your personal touch

• How to scale without chaos
  

The takeaway

The next phase of tourism won’t be about who has the flashiest brand.
It’ll be about who runs the most efficient, intelligent systems.

If you’re not thinking like a tech company now,
you’ll be catching up later, if you still can.

Let’s have a conversation if this resonates.

Because the future of tourism is already digital.

And the time to act is now.

Why You’re Receiving This

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That said, I see this as a great opportunity for all of us to connect, share ideas, and take advantage of these exciting changes in tourism. 

After all, more minds are better than one! 🙌

Looking forward to hearing your thoughts!

Kind regards,
Ivan Ivanovic
https://www.linkedin.com/in/ivan-ivanovic-marketing/